03/ Dashboard Analytics
Future Customer Retail.Tech is a backend dashboard for our mall loyalty program to create coupons, campaigns, microgames, surveys and to engage customers.
Role
Design and develop the user interface for the feature that allows to measure the performance and goals of campaigns collectively
Duration
Ongoing project
Category
Responsive Web Application
Sector
Mall Loyalty, Marketing
Overview 💁🏻♀️
Future Customer.Tech Platform
Future Customer.Tech is an in-house product designed to manage customer life cycle and retention. This next-gen loyalty program solution, offers a gamified program to incentivise and reward customers, and engage them with the brand. The tailor-made program accentuates the overall mall ecosystem. Currently we cater to more than 8 malls under the Phoenix Group and have acquired customers across the globe.
Problem Statement 🤔
How might we help the user to understand their customer behaviour better?
Campaigns run by our users are often attached to bigger goals such as increasing engagement, retention, and activation through festive or occasional-based campaigns.
However, currently we don't have a cumulative way to measure these performances or goals on a larger scale,
Objectives and Scope 🔎
Exploring a centralised analytic system for campaigns and games
Constraints ⚠️
Easy to adapt, maximise results
The feature must be developed with minimal impact on the performance of existing games and channels.
It must be designed in a way that it is easy to use and understand for users with minimal technical expertise.
Requirements ✅
Filter, Segment, Compare and Grow
A system that aggregates the analytics of all micro games and channels to provide a comprehensive view of campaign performance.
The ability to filter and segment data by different parameters such as game, channel, and user demographics.
The ability to compare the performance of multiple campaigns side-by-side.
Flow Design ⚙️ - Creating a Goal Based Campaign
01 / Simplified and streamlined design that reduces the learning curve.
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Fill out the campaign goals, budget, and customer acquisition and retention goals.
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Utilize the AARR (Activation, Acquisition, Referral and Retention) model to capture and compare data.
02 / Flexible Campaign Analysis:
Tailor-Made for Your Need
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Select the type of campaign you would like to study in depth.
03 / Efficient Campaign Comparison: Select from Your Existing Campaigns
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Access to both active and expired campaigns.
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Choose the campaign(s) you wish to compare by selecting them from the dropdown menu.
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Ability to compare campaigns within a specific time frame.
04 / Data-Driven Insights: Understand Your User Behavior
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Collected data will be available to view and analyze on your dashboard.
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Get an overview and insights of specific data points to understand user behavior.
Flow Design ⚙️ - Goal Based Campaign Dashboard Overview
05 / Insights into the performance of individual microgames categories.
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In the "Microgames" section, you can gain a deeper understanding of the performance of each individual category by analyzing various data points.
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This includes metrics such as user engagement, conversion rates, and revenue generated.
Metrics and Data Points 📊
Track User Engagement, Conversion Rates, and Revenue
